Service Menu
Not your average hair appointment.

What People Are Saying
"The only real way to describe what Jess does is magic. She took my severely damaged, short, brown hair and babied it back- while making it a bombshell blonde. Jess lets you know what she's doing every step and makes sure you're completely comfortable with it. She offers a customization form before your appointment where you can pick music and beverage choices that are ready to go when you show up. Jess is also a kind, sweet person who makes it fun to sit in her chair. I'm so grateful to her for giving me the hair I've always dreamed about!
— Taylor L.
“ I am so glad that I found Jessica on Instagram. I had been looking for a new stylist who specializes in blondes. Jessica is so good at taking my deep brunette with grey to a nice cool blond. I also really like the root shadow she does, which buys me a little more time between colorings. Her cuts are also top notch. Finally her styling (I usually ask for beach waves) really last and look great."
— Alison S.
New Guest Services
As a new client, we'll require extra time for a thorough consultation and proper time to create the looks you see on my page!
After the initial service, your maintenance services will be at my Existing Guest Services pricing.
Maintenance appointment pricing applies to clients who receive services every 1-6 months. For clients wishing to go 7 months or longer, you will need to select a new client block at the time of booking to ensure we have ample time to reconnect and revamp your look.

Enhance
SIGNATURE BLONDING SESSION -
MOST POPULAR SERVICE
This is for you if:
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You're a new guest and you'd like to start your journey of going lighter over time to keep your hair as healthy as possible.
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You'd like to maintain your existing lighter dimensional color.
This includes:
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Full Highlight/Balayage
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Custom Toner
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Haircut
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Blow Dry Style + Optional Beach Waves
4 hour service $740
Elevate
EXTENDED BLONDING SESSION
This is for you if:
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You're looking to add significantly more blonde than you currently have.
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You'd like to get rid of brassiness while going lighter and brighter.
This includes:
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Everything in the Enhance session + additional time reserved to achieve a brighter blonde result
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Full Highlight/Balayage
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Custom Toner
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Haircut
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Blow Dry Style + Optional Beach Waves
5 hour service $900


Refine
GOING DARKER + DIMENSIONAL
This is for you if:
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You're currently blonde and want to go darker, add depth, or return closer to your natural color without additional lightening.
This includes:
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Color Melt and/or Lowlights
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Custom Toner
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Haircut
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Blow Dry Style + Optional Beach Waves
2.5 hour service $450
*Refine is designed exclusively for guests wanting to go darker without additional lightening. If highlights or lightening are needed to achieve your desired result, Enhance or Elevate will be recommended instead.
Corrective Color
This is for you if:
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You're a new guest and have used at-home or non-professional color in the past three years and would like to go lighter with your hair.
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Your hair has shifted into uneven or undesired tones, shows signs of banding, or requires a more customized approach to restore balance and integrity.
This includes:
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A fully customized corrective color approach tailored to your hair's needs
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Toner
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Haircut
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Blow Dry Style + Optional Beach Waves
$1,250 · Full-Day Reservation (reserving my full workday, up to 7 hours)
*Because hair integrity is always my top priority, achieving your end goal color may require more than one session. Additional appointments may be recommended to safely reach your desired result.

Extra Time Add Ons
*Timing listed for services reflects the average appointment for most guests. Hair length, density, and the amount of blonding needed can impact the timing. If additional time is required to achieve the desired end result then extra time will be added and discussed during your appointment.
Extra Time (30 mins) $80
Extra Time (1 hour) $160
Hair Extensions
Are you ready for your dream hair?
Extensions can change your life with just one row, and transform it with two. Everyone will want to know your hair growth secrets. They won't even know that you have extensions in. Weft extensions are the healthiest and most seamless way to make your hair thicker and longer.
Learn more about extensions by clicking the "I'm Ready" button below.

Existing Guest Services
After the initial service, your maintenance services will be at my Existing Guest Services pricing.
Maintenance appointment pricing applies to clients who receive services every 1-6 months. For clients wishing to go 7 months or longer, you will need to select a new client block at the time of booking to ensure we have ample time to reconnect and revamp your look.

Signature Blonding
This is for you if:
You're an existing guest and you'd like to maintain your lighter and dimensional color.
This includes:
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Full Highlight/Balayage
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Toner
-
Haircut
-
Blow Dry Style + Optional Beach Waves
3 hour 30 minutes service $585
Signature Blonding Refresh
This is for you if:
You're an existing guest and you'd like to maintain the lighter dimensional highlights on the top and in the front around your face.
This includes:
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Partial Highlight/Balayage
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Toner
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Haircut
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Blow Dry Style + Optional Beach Waves
2 hour 30 minutes service $465


Signature Color Refresh
This is for you if:
You're an existing guest and you'd like to maintain your base color for full grey coverage or blending.
OR
You've previously had your hair highlighted and are wanting to transition to a darker and more natural looking Lived-In Color.
This includes:
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Solid Color or a darker dimensional Color Melt
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Haircut
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Blow Dry Style + Optional Beach Waves
1 hour 45 minutes service $295
Existing Guest Elevate
EXTENDED BLONDING SESSION
This is for you if:
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You're looking to add significantly more blonde than you currently have.
-
You'd like to get rid of brassiness while going lighter and brighter.
This includes:
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Everything in the Signature Blonding session + additional time reserved to achieve a brighter blonde result
-
Full Highlight/Balayage
-
Toner
-
Haircut
-
Blow Dry Style + Optional Beach Waves
5 hour service $820

Extra Time Add Ons
*Timing listed for services reflects the average appointment for most guests. Hair length, density, and the amount of blonding needed can impact the timing. If additional time is required to achieve the desired end result then extra time will be added and discussed during your appointment.
Extra Time (30 mins) $80
Extra Time (1 hour) $160
Hair Extensions
Are you ready for your dream hair?
Extensions can change your life with just one row, and transform it with two. Everyone will want to know your hair growth secrets. They won't even know that you have extensions in. Weft extensions are the healthiest and most seamless way to make your hair thicker and longer.
Learn more about extensions by clicking the "I'm Ready" button below.

Frequently Asked Questions
JESSICA LAUREN STUDIO | ALEXANDRIA, VIRGINIA
What is a customized 1 on 1 salon experience like in your private hair studio?
BEFORE THE DOOR
You'll receive a text the day of your appointment with instructions of what to do when you get here. You'll be able to choose your drink, music, and essential oil of choice before walking into the salon.
YOUR WARM WELCOME
I'll kindly introduce you to the space to make you feel comfortable, and walk you back to my suite to begin your service.
THE DIAGNOSIS
We'll have a thorough conversation about your hair to make sure we're both confident on how we should proceed with your service. You will feel listened to, excited, and taken care of as we explore solutions and plans to create your perfect low maintenance hair color.
THE WORKS
I'll proceed with your color application. We'll keep you entertained - either with watching shows or movies on the salon ipad, music, podcasts, wifi, or fun conversation. It's completely up to you! Once you're done processing, we'll get you shampooed.
THE SHAMPOO EXPERIENCE
Every service package includes your choice of a relaxing scalp massage treatment and an aromatherapy hot towel. I'll dim the lights and stay silent so you can close your eyes and enjoy your "me time."
YOUR LOW MAINTENANCE CUT, COLOR, + STYLE
I have the perfect plan to ensure you look amazing between visits.
I will intentionally educate you on how to maintain and style your hair at home in a way that fits your lifestyle. We accomplish this with tips and proper product application.
YOUR ONGOING SUPPORT
We'll make a plan for when and what your next appointment will be, get you checked out, and send you off to go turn heads with your beautiful new hair color. After leaving your first appointment with me, you'll have access to FAQs and tutorials that will keep you educated and confident in taking care of your hair. I will also be an available resource for you for more specific questions/support.
How can I make an appointment?
The experience starts when you fill out the New Guest Online Digital Consultation Form. On this form it will ask you questions about your hair history, goals, and preferences. Upon approval, you'll receive an email with instructions on how to book an appointment with me.
Can I come in for an appointment to only get a haircut without a color service?
Because I am a color specialist, I only offer haircut services when paired with a color service at this time. If you're looking for a recommendation for a hairstylist in the area that offers haircut only services, then feel free to reach out to me by sending me an email at Jessica@JessicaLaurenHair.com.
What if I don't need a haircut with my color?
A haircut is always included in your color package, but that doesn't mean you have to lose length! We'll discuss your goals and assess your ends together to determine what needs to be trimmed. My priority is maintaining a beautiful shape while helping you achieve your long-term hair goals. You can opt to get a micro trim to maintain your length.
Should I come to my appointment with clean hair? Or dirty hair?
Coming in with dry and clean hair that was washed within the past 24 hours that has no product in it is best. This will ensure that we can achieve the best possible end result. Oil and product build up in the hair can act as a barrier that hinders the color absorption process, potentially leading to less than ideal color results.
What is lived-in blonding, and how is it different from traditional highlights?
Lived-in blonding is a customized coloring technique that creates soft and natural-looking dimension with a seamless grow out. By incorporating your natural root color and strategically placing lighter pieces, I can create a beautiful blonde that requires less frequent maintenance than traditional highlights placed directly at the root.
How do I know which service will be best for me?
The descriptions for the services can be seen on the "Services" page. After looking through the services, you'll want to access the free digital consultation by clicking the "Fill Out New Guest Online Digital Consultation Form" button below. It will take you to the salon's new guest form. On this digital form it will ask you questions about your hair history, goals, and preferences. Upon approval, you'll receive an email with instructions on how to book an appointment with us and which service(s) to book for.
Do you offer consultation only appointments prior to making a separate color appointment?
In addition to the complimentary online digital consultation, you may choose to do a 15 minute in-person or virtual online consultation with Jessica in the salon. You will be able to choose this option when filling out the online digital consultation form.
What is included in your services?
Each experience includes an extended consultation, upgraded and indulgent treatments, expert education and professional product recommendations to perfectly complement your beauty investment.
Every lightening appointment will also include…
-A Custom Haircut
-A Thorough Consultation
-Luxurious Shampoo Experience
-Toning Treatment
-K18 Treatment
-Personalized Styling Lesson
-Post-Care Product Knowledge
Why are your services all inclusive?
My color packages are designed to provide a complete, customized experience with everything your hair needs included in one service. Every color appointment includes a haircut because the right shape and healthy ends are just as important as the color itself, especially when creating soft, lived-in results. Bundling these services allows me to focus on the overall result rather than treating each step as a separate add-on.
Will there be any additional costs for the appointment that aren’t already included in the services?
If you have long or thick hair, or you would like to achieve a look that requires more time, then extra time will need to be added to your appointment. You will select either "Extra Time (30 mins)" or “Extra Time (1 hour)” to add to your appointment. I will let you know if it is needed when I respond to your New Guest Online Digital Consultation Form. If extra bowls of color and/or lightener are needed past the first two 2 oz bowls that are included, then it will be $30 extra per bowl.
What is the K18 treatment?
K18 is a cutting-edge bond building treatment that works from within, repairing and fortifying your hair's structure on a molecular level. This two step treatment targets the damage caused by chemical processes and heat styling, restoring strength, elasticity, and shine. It allows us to achieve those stunning blonde transformations while keeping your hair healthy.
Here is the link to a video that will show you how K18 works directly from their official site:
K18 Hair: How Moleclular Repair Works
Why is K18 included in all of your blonding services?
Maintaining the health of your hair is always a priority. That's why I include K18 in every blonding service to help support the strength of your hair throughout the process and minimize damage. My goal isn't just to create beautiful blonde hair, but to help you maintain hair that looks and feels healthy between appointments.
How often will I need to come in to maintain my color?
It depends on your hair goals, how bright you like your blonde, and how much of your natural color you'd like to maintain. I specialize in lived-in color designed to grow out beautifully, so we can create a maintenance schedule that works with your lifestyle. We'll discuss your ideal timing for maintenance during your appointment so you know exactly what to expect.
Can I achieve my goal hair color in one appointment?
That depends on your starting color, previous color history, and the current condition of your hair. Some transformations can be achieved in one visit, while others require multiple sessions to avoid compromising your hair's integrity. I'll always be transparent about what's realistically achievable and create a plan to help you reach your goal while keeping your hair's health a priority.
Are you ready for a low maintenance hair color that fits your lifestyle?
What People Are Saying
"Jessica is incredibly thorough throughout the entire process and explains how to care for your hair properly to reach your ultimate hair goals. My hair result was beautiful and I am very picky about the tone of my blonde!"
— Heather M.
“ I am so happy to have gone through Jessica as I now have a newfound confidence in my hair cut, style, and color that I cannot wait to show off to my family and friends. Cannot possibly recommend her enough!"
— Abby